The Pure Colors
The Pure Colors
*Conventional refers to LG’s UHD TVs without NanoCell technology.
Why Real 8K?
8K offers 33 million pixels (99 million sub-pixels)– the more pixels, the higher the density. So to get the sense of realism from 8K, making each pixel appear separate and distinct to the eyes is more important. LG NanoCell exceeds the CTA’s definition for 8K TV. That’s what LG NanoCell 8K presents – the ‘Real 8K’.
*CTA logo is given to the product that verifying compliance with the official industry definition’s requirements.
Transform into Optimal 8K Content
See Pure Colors with
Exceeds International Standards
including blue light, actinic UV, near UV, IR radiation, and retinal thermal.
These are the official international standards for measuring the harmful
effects of LEDs on the human body, as defined by the IEC2),
NanoCell TVs exceeded each standard.
2) International Electrotechnical Commission
See It in Brilliant 8K Resolution
Pure Colors Turn Your Home into the Movie Theater
Delivering the Creator’s Vision
See Content the Way it was Made
Upgraded Major HDR Formats
Make Every Scene a Highlight
Multiplex in Your Home
The home of Apple TV+ and much more
*Supported service may differ by country
*Available on 2019 TV models after software updates.
Ready to Play More 8K Content
2) Streaming may require a software update after purchase. 8K content availability may vary depending on the service provide.
*8K playback requires a high-bandwidth internet connection.
Pure Colors Bring Battlefield in Front of You
React and Aim More Faster
Next Gen. Gaming Standard
Realistic Cinema Cut-scene
Pure Colors Create a Real Stadium Feel
Watch your favorite teams play displayed with Pure Colors on an ultra-large screen with amazing picture quality.
Don’t Miss the Shot
Big Sound for the Big Game
Do More Beyond the TV
*The feature name on the settings may vary among TV OS versions.